UTM builder is gated to enterprise
Lower tiers can't build UTMs in-product, so attribution is glued together with spreadsheets.
vs. Bitly
Shorten.REST vs. Bitly
Bitly is a recognizable brand, but bit.ly itself has been a target for phishers for years — your customers know that. Branded domains shift trust onto your brand instead of a shared one.
What Bitly customers tell us they came looking for.
Branded links are limited
Lower-tier plans force the bit.ly domain on every link generated.
Limited link analytics
OS- and geo-based tracking is gated behind custom enterprise pricing.
API access is also gated
Full API access only opens up at enterprise tiers.
The headline numbers, side by side.
Where Bitly publishes equivalent numbers we list them; otherwise we mark "Varies" and recommend you ask them directly.
| Capability | Shorten.REST | Bitly |
|---|---|---|
| Branded custom domain | Included on every plan | Varies |
| Free SSL on every domain | Included | Varies |
| Unlimited URLs / clicks | All plans | Varies |
| API rate (Business plan) | 100 / sec | Varies |
| API rate (top plan) | 1,000 / sec | Varies |
| Per-link retargeting pixels | 9 networks | Varies |
| OS-based redirect routing | Included | Varies |
| Geo-based redirect routing | Included | Varies |
| Raw click event export | Included | Varies |
| Editable destination after publish | Included | Varies |
| Uptime SLA | 99.99% | Varies |
We don't post moving-target competitor numbers. If you have an active Bitly contract, send us your plan terms and we'll line them up against the equivalent Shorten.REST plan.
Plans you'd be comparing against.
If your team is on a non-enterprise tier with the competitor, this is what the move usually looks like.
$295 / month
Production workloads with branded domains and predictable monthly billing.
$995 / month
Higher throughput for growing platforms, agencies and SaaS embedded use.
$4,995 / month
High-volume programs with dedicated capacity and procurement-friendly terms.
Pilot
Move one workload off Bitly for a week.
Start a 7-day free trial. The contract stays month-to-month. The migration is just a CNAME and a bulk import.