Custom branded domains
Point your top-level or sub-domain at our redirect tier. Free, auto-renewed SSL on each.
A URL shortener REST API for engineers
A URL shortener REST API for high-demand enterprise users.
Branded short links on a domain you own, click intelligence on every redirect, and a documented, programmable API that drops into your stack. No pushy sales calls, ever.
✓ AWS multi-AZ ✓ Free SSL on every domain ✓ No sales calls required
99.99%
Uptime SLA on redirect & API
1,000/sec
Burst capacity on Enterprise
Multi-AZ
AWS infrastructure
FreeSSL
On every custom domain
Zapier
RapidAPI
ProgrammableWeb
Product Hunt
Substack
Webdesigner Depot
A URL shortener API you can depend on.
Building enterprise-grade infrastructure is not a side project for us — it is the product. Every feature below is in production for paying customers today.
Click intelligence
Referrer, OS, browser, country and bot classification on every click. Export raw events.
Engineered for low latency
Redirect tier targets sub-second responses; API targets sub-200ms median in US regions.
Mobile deep linking
Route iOS, Android, and desktop traffic to the right destination from a single short URL.
Retargeting pixels & meta
Attach Google, Facebook, LinkedIn, Pinterest, Snap, Bing, Taboola, AdRoll pixels per link.
Localized URI aliases
Use any language on the alias path — campaign URLs that read naturally to your audience.
Built for verticals that take URL trust seriously.
Branded short links matter most where the link's destination matters. Here is how teams in regulated and high-volume verticals deploy Shorten.REST.
Financial services
Send statements, KYC links, secure document portals and customer onboarding URLs from a domain you own — never a shared shortener known for fraud.
Read the brief →Healthcare
Reach patients with branded, trustworthy short links from your own domain. Reschedule reminders, lab results portals, post-visit surveys: a clean URL with no shared-domain reputation risk.
Read the brief →High-volume publishers & platforms
If you are embedding URL shortening into a SaaS, an ad platform, or a content distribution pipeline, you need predictable throughput, predictable cost, and no surprise rate-limit failures.
Read the brief →Short URLs for every channel and surface.
A single API for the messaging types your team actually ships.
Three plans, predictable overage.
No pushy sales calls, no hidden fees, no commitment. Annual prepay and custom procurement available on Enterprise.
Business
$295 / month
Production workloads with branded domains and predictable monthly billing.
- 500,000 included API calls / month
- Unlimited URLs, unlimited clicks
- 15 branded domains with free SSL
- 100 API calls / second
- $0.01 / API call after included
Scale
$995 / month
Higher throughput for growing platforms, agencies and SaaS embedded use.
- 2,000,000 included API calls / month
- Unlimited URLs, unlimited clicks
- 25 branded domains with free SSL
- 300 API calls / second
- $0.005 / API call after included
Enterprise
$4,995 / month
High-volume programs with dedicated capacity and procurement-friendly terms.
- 10,000,000 included API calls / month
- Unlimited URLs, unlimited clicks
- 50 branded domains with free SSL
- 1,000 API calls / second
- $0.0001 / API call after included
Billing on the 1st of each month, or once your account reaches a $500 balance — whichever comes first. Need a custom plan, NGO/academia pricing, or annual procurement? Talk to us.
Trusted across financial services, healthcare and marketing.
“The most reliable and customizable URL shortener we have used. 10× better than Ow.ly or YOURLs and a fraction of the price of Bitly.”
Eric
FinTech advertiser
“We had our branded URL shortener up and running in minutes. Deployed thousands of links inside the first hour without a hitch.”
Bradly
SMS marketer
“Exporting raw click data into our own tools enabled real-time campaign optimization that lifted performance roughly 25 percent.”
Samantha
Advertising agency
Get started
Start shortening URLs on a domain you own — in minutes.
Point a CNAME, get a free SSL certificate, and start dispatching branded short links from the API. The 7-day free trial is enough to ship a real pilot.