Phishing and brand confusion
Shared shortener domains like bit.ly are routinely abused by phishing campaigns, training your customers to distrust short links. A branded redirect tier on your own domain reverses that.
For fintech, banking & insurance
Branded short links built for regulated workflows.
Send statements, KYC links, secure document portals and customer onboarding URLs from a domain you own — never a shared shortener known for fraud.
What financial services customers tell us they need from a URL shortener.
Auditability of outbound URLs
Every link's destination, click count and click metadata is exportable for your security and compliance teams. Destinations remain editable after the link is published, so a compromised landing page can be rerouted instantly.
PII handling on the redirect path
Shorten.REST does not require end-user PII to operate the redirect tier. Click metadata captured is technical (referrer, user-agent, country) — not personal. See our privacy and GDPR pages for specifics.
Capabilities relevant to this use case.
- Branded domains with auto-renewed SSL
- Editable destinations after publication
- Click event export for SIEM ingestion
- Geo and OS-based routing for regional compliance
- Static spend cap to prevent overage surprises
Get started
Move outbound URLs onto a domain you control.
Start a free trial, point a CNAME, and run a pilot with a single team in under an hour.