Service is being shut down
Google has announced sunset of Firebase Dynamic Links.
Firebase Dynamic Links was sunset by Google. If you were relying on it, you need a new home for your short links — preferably one that does not require a Google project, an iOS/Android-only universe, or a deprecation timeline.
Google has announced sunset of Firebase Dynamic Links.
Designed primarily around iOS/Android deep linking; less suitable for general marketing/web.
Migrating away requires rebuilding link infrastructure from scratch.
Where Firebase Dynamic Links publishes equivalent numbers we list them; otherwise we mark "Varies" and recommend you ask them directly.
| Capability | Shorten.REST | Firebase Dynamic Links |
|---|---|---|
| Branded custom domain | Included on every plan | Varies |
| Free SSL on every domain | Included | Varies |
| Unlimited URLs / clicks | All plans | Varies |
| API rate (Business plan) | 100 / sec | Varies |
| API rate (top plan) | 1,000 / sec | Varies |
| Per-link retargeting pixels | 9 networks | Varies |
| OS-based redirect routing | Included | Varies |
| Geo-based redirect routing | Included | Varies |
| Raw click event export | Included | Varies |
| Editable destination after publish | Included | Varies |
| Uptime SLA | 99.99% | Varies |
We don't post moving-target competitor numbers. If you have an active Firebase Dynamic Links contract, send us your plan terms and we'll line them up against the equivalent Shorten.REST plan.
If your team is on a non-enterprise tier with the competitor, this is what the move usually looks like.
Production workloads with branded domains and predictable monthly billing.
Higher throughput for growing platforms, agencies and SaaS embedded use.
High-volume programs with dedicated capacity and procurement-friendly terms.
Start a 7-day free trial. The contract stays month-to-month. The migration is just a CNAME and a bulk import.