Per-seat pricing model
Costs scale with users, not requests, which can be awkward for headless API embedding.
vs. Rebrandly
Shorten.REST vs. Rebrandly
Rebrandly is competitive on per-link branding but historically has been priced for marketing seats, not for high-volume API workloads.
What Rebrandly customers tell us they came looking for.
API rate limits at lower tiers
Production-grade per-second throughput tends to push you up the price ladder fast.
Click event export depth
Raw click event export is more limited at smaller plans.
The headline numbers, side by side.
Where Rebrandly publishes equivalent numbers we list them; otherwise we mark "Varies" and recommend you ask them directly.
| Capability | Shorten.REST | Rebrandly |
|---|---|---|
| Branded custom domain | Included on every plan | Varies |
| Free SSL on every domain | Included | Varies |
| Unlimited URLs / clicks | All plans | Varies |
| API rate (Business plan) | 100 / sec | Varies |
| API rate (top plan) | 1,000 / sec | Varies |
| Per-link retargeting pixels | 9 networks | Varies |
| OS-based redirect routing | Included | Varies |
| Geo-based redirect routing | Included | Varies |
| Raw click event export | Included | Varies |
| Editable destination after publish | Included | Varies |
| Uptime SLA | 99.99% | Varies |
We don't post moving-target competitor numbers. If you have an active Rebrandly contract, send us your plan terms and we'll line them up against the equivalent Shorten.REST plan.
Plans you'd be comparing against.
If your team is on a non-enterprise tier with the competitor, this is what the move usually looks like.
$295 / month
Production workloads with branded domains and predictable monthly billing.
$995 / month
Higher throughput for growing platforms, agencies and SaaS embedded use.
$4,995 / month
High-volume programs with dedicated capacity and procurement-friendly terms.
Pilot
Move one workload off Rebrandly for a week.
Start a 7-day free trial. The contract stays month-to-month. The migration is just a CNAME and a bulk import.