Operational ownership
You staff your own SSL renewals, scale-up under traffic, security patches and database backups.
YOURLS is a popular open source self-hosted shortener. It's free to install — but "free" stops being free fast once you have to staff up the operations side.
You staff your own SSL renewals, scale-up under traffic, security patches and database backups.
There is no built-in defense — you bring or build your own.
Click event capture, retention, export and dashboarding is on you.
Where YOURLS (self-hosted) publishes equivalent numbers we list them; otherwise we mark "Varies" and recommend you ask them directly.
| Capability | Shorten.REST | YOURLS (self-hosted) |
|---|---|---|
| Branded custom domain | Included on every plan | Varies |
| Free SSL on every domain | Included | Varies |
| Unlimited URLs / clicks | All plans | Varies |
| API rate (Business plan) | 100 / sec | Varies |
| API rate (top plan) | 1,000 / sec | Varies |
| Per-link retargeting pixels | 9 networks | Varies |
| OS-based redirect routing | Included | Varies |
| Geo-based redirect routing | Included | Varies |
| Raw click event export | Included | Varies |
| Editable destination after publish | Included | Varies |
| Uptime SLA | 99.99% | Varies |
We don't post moving-target competitor numbers. If you have an active YOURLS (self-hosted) contract, send us your plan terms and we'll line them up against the equivalent Shorten.REST plan.
If your team is on a non-enterprise tier with the competitor, this is what the move usually looks like.
Production workloads with branded domains and predictable monthly billing.
Higher throughput for growing platforms, agencies and SaaS embedded use.
High-volume programs with dedicated capacity and procurement-friendly terms.
Start a 7-day free trial. The contract stays month-to-month. The migration is just a CNAME and a bulk import.